Copywriting
I’ve often been asked what makes Copper Penny Marketing unique...
How a Rolls Royce Ad From 1958 Shaped Our Mantra
It took legendary copywriter, David Olgivlvy, 21 days of scrupulous study before coming up with the final headline to sell the Rolls Royce Silver Cloud.
Why? Because he realized that in less than 20 words he needed to capture a tangible experience that placed the brand on a pedestal and provided it a unique advantage.
The famous line...
“At 60 miles per hour the loudest noise in the Rolls Royce comes from the electric clock.”
Boom! Olgivlvy made copywriting sexy before it was even a thing, and everyone who read his headline knew the Rolls Royce delivered an elite, quiet ride.
I could sit here and tell you that…
Copper Penny Copy has nailed the art and science of copywriting.
But it's important to note that there’s really no magic to our writing process!
We stay true to what we know works:
We Research. We study your offer. We study your brand. We study the market. This enables us to craft messaging that places you competitively in the marketplace.
We Stay Focused. From ad copy, to landing page copy, and email copy. We write with and for a purpose. Period.
We Entertain. If it doesn’t spark interest, it won’t sell. True statement! Yet, senseless creativity is distracting. We’ve mastered the art of this dance.
We Set Apart. What’s your unique advantage? Don’t know it, no worries, we’ll pull it from you and leverage it to create a unique space, so you can stand out even in the most competitive niche.
We Tell Stories. Stories sell. We don’t share the weight. We share the perspective. The experience, the angles, the good, the bad and the ugly… this way people see themselves through your story and know that change and transformation are possible.
All this to say… The best thing you can do for your business is stay in your zone of genius and outsource your copywriting to someone who:
- Loves to write
- Can capture your brand
- Can tell a story like their life depended on it
- Eats, sleeps, dreams marketing
(Okay, you got me... I’m totally talking about me!)
I totally feel your post. I felt just as stuck as you. I came across a friends ad and it was amazing! It literally made me stop scrolling! So I messaged her and told her I needed to work with whoever she was working with and that led me to Mandy. I’ve been working with her for almost a month now and love how I can trust her to do a kickass job.
-Becky
