Email Marketing & The Competitive Edge
Email marketing has become an essential component of any successful marketing strategy, and modern social sellers are no exception.
Social media is saturated with competitors making it harder for Modern Social Sellers to stand out from the crowd, and email marketing provides a competitive edge, offering a direct line of communication to a captive audience who has already expressed an interest.
This highly effective strategy builds relationships with prospects and customers while promoting a social seller's brand in an authentic way- increasing intimacy and sales.
What’s Holding Modern Social Sellers Back From List Building?
Typically, only the top earners in a given company leverage the power of list building and email marketing, and it's because most network marketers think it requires a huge budget and a ton of time to build and nurture an email list.
But that's simply not true!
After serving personality brands in the digital marketing space for the last three years (and coaching 100's of other marketing agency owners to online success), I’ve realized that many marketing agency owners, especially those that specialize in paid advertising, aren’t willing to offer network marketers free strategy calls.
So more often than not, Social Sellers who want to leverage an email marketing strategy, must either invest in a high-level mastermind, or figure it out solo.
And thats simply not fair!
Social Sellers are Personality Brands and like any other online business, email marketing provides extensive leverage and influence.
The most important take away here is this…
People don’t buy into your products or your company what they buy into is YOU!
So above all it's imperative to create a customer journey in that moves people through the buying process. I get it! Most social sellers have no clue how to create a funnel page to capture people's information, nor do they know how to write an automated email nurture sequence that builds know, like, and trust.
Therefore, it’s there's this massive sense of overwhelm that keeps Social Sellers from deploying this effective, traditional marketing strategy in their business.
And that’s why I’m here!
To break down the barriers and bridge the gap, so Social Sellers can get started in few simple steps while avoiding the overwhelm completely!
Email Marketing Ignites Attraction Marketing & Turns Leads Into Customers
Attraction Marketing has enabled Modern Social Sellers to attract ideal leads without the need for spammy tactics like cold dm’s and company graphics with lazy “help me reach my goal” copy.
What they don’t know is that social media algorithms typically only share their content with an average of 6% of their warm market. Yikes!
This means building and nurturing takes a ton of time.
See Attraction Marketing is only the front end of a full marketing strategy. You still need to develop know, like, and trust and build a relationship based on value before offering someone a solution.
And that requires allowing leads to spend time with you and evaluate your solution before you call them to action.
It's no secret. Many social sellers spend a significant amount of time each week creating content and nurturing relationships in their dm’s. Email marketing enables you to get more eyes on your message, and automate relationship building, without being attached to your device 24/7.
If you’re willing, email marketing can help you create massive Authority and Influence. Here are 5 reasons why leveraging email marketing for your business today is the most modern thing you could do for your biz.
1. You don’t actually own your contacts on a social platform and you rely solely on social media algorithms to deliver it.
If #platform down trends, you get banned, or locked out, you lose access to your people. Email marketing allows social sellers to communicate directly with prospects and customers in a personal and targeted way. By providing valuable content, promotions, and updates, social sellers can build trust and establish long-term relationships with their audience.
2. It’s the number one way to drive traffic and sales for social sellers as it's the second most effective channel for sales, following organic search. Email marketing can effectively drive traffic to a social seller's website or landing page, and ultimately, increase sales. By including calls-to-action and promotions in their emails, social sellers can encourage subscribers to take action and make a purchase.
3. It provides massive value and positions you as an authority people trust. Providing relevant information helps Social Sellers establish themselves as experts in their field while building influence. This helps convert leads into customers as they learn to like and trust you and the solution you're providing.
4. It enables automation and segmentation. With email marketing, social sellers can segment their audience based on factors such as interests or behavior, allowing them to tailor their messaging to specific groups. This can increase engagement and sales, while allowing them to automate initial emails into an evergreen nurture sequence that works 24/7 to build relationships.
5. Email marketing is a low-cost marketing channel making it an attractive option for social sellers looking for big returns on a small budget. According to a study by DMA (Data & Marketing Association) email marketing has a media ROI (Return on Investment) of 42:1. Meaning for every $1 spent, the average return was $42. Not bad, right?
All in all, email marketing can be a highly effective tool for modern social sellers, allowing them to build relationships, drive traffic and sales, and provide value to their subscribers.
I’ve personally invested in helping the Modern Social Seller leverage the power of email marketing, so they can stand out from the crowd and exceed their goals in their business. If you're highly motivated and coachable,
I invite you to book a
free strategy call
with me
here.
The next List Launch Accelerator exclusively for Modern Social Sellers is kicking off soon, and I only have a total of 10 seats available. This is a done-with-you container in which I will personally build your opt-in, funnel, and email nurture sequence. You can check out all the details here.
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