It’s true, like 100% in the bag, all joking aside and it may be difficult to hear... Your business, the one you spent your very livelihood building, well, it’s NOT about you. Stop spending countless hours on activities geared towards selling yourself to your ideal client. If you want new clients... If you want to book out your coaching calendar... you’ve got to meet your clients where they’re at and craft messaging that speaks to their soul. And to do this you have to have a very vivid, detailed picture of who your ideal client is. I’m not talking surface level here. You need to know what keeps them up at night. What fears do they have that maybe they have not yet fully realized. And as a result of this, what are they thinking, feeling, and doing that continues to keep them stuck. When you bring light to this, then and only then, can they possibly receive what you have to offer. If DONE well your marketing will leave them wondering how in the h*** you violated their headspace. If you're having difficulty landing clients (outside of targeting the wrong audience) it’s likely because of one of 3 core reasons. ✔️ They don’t believe in your product/service. ✔️ They don’t believe in YOU. ✔️ They don’t believe in themselves. Here’s a few things you can do differently, starting today, that will help... Instead of outlining what services you provide and how great they are, speak to the client's pain. Show them what’s possible instead of telling them. Stories are the number one way to do this. It’s a topic so important I couldn’t begin to cover it, and do it justice here. In saying, I highly recommend purchasing Donald Miller’s, Building a Story Brand. Remember. Be open and honest about who you are and always, always lead with authenticity. It’s never a good idea to make unrealistic promises you can’t keep. Yet, it’s possible to show people what’s possible through the use of testimonials and case studies. Ask questions.. Ask about their concerns, fears, and what is holding them back. And then speak to these things. People NEED to be the hero of their own stories. So coaching is often about listening to a person’s problem and ensuring they are able to buy into their own vision. They must know transformation is possible. By focusing on these activities you will engage your potential client, build trust, and an open line of communication. There is no playbook! You’ve got to know what the person on the other end is thinking to be able to meet them where they are and help them in their journey. I leave you with one line. GO DEEPER.